Our strategy for delivering this objective comprises the following four key elements:
Innovation is at the heart of our business. Our understanding of our customers’ businesses and the productivity challenges that they face enables us to enhance our offering to them, whether that involves the supply of improved equipment or a packaged solution involving the provision of services and related activities. Understanding and addressing these productivity challenges enable us to strengthen customer loyalty and increase both our sales to customers and the returns we earn on those sales.
We build leadership positions in attractive niche markets where we believe there are opportunities for technology-led productivity enhancement. These markets currently include segments within the healthcare, cleaning, energy, basic materials and technology sectors, but we also review and actively pursue opportunities in new markets.
In response to a customer base that is extending its international operations and becoming increasingly sophisticated we seek to expand our business globally, with particular emphasis on markets such as Middle East , Africa and Far East.
We strive for continuous improvement in all aspects of our business operations, both to enhance customer experience and to generate efficiency and productivity gains. We do this through a range of actions, including improvements in delivery performance, service responsiveness and speed-to-market of innovations, process efficiencies and enhancements to supply chain management by outsourcing non-critical activities. In addition, we seek to improve performance and profitability by driving synergistic opportunities within and between our operating businesses and across the Group as a whole.
Our values and what they mean to us underpin the way we work, guide our decision-making and shape our culture. Our values are as follows: